Vitamin C Serum: Miracle Worker or Marketing Hype?
Vitamin C Serum: Miracle Worker or Marketing Hype? Vitamin C serums have taken the skincare world by storm. From drugstore shelves to luxury beauty counters, nearly every brand boasts a “brightening,” “anti-aging,” or “skin-repairing” vitamin C product. But does this antioxidant really deserve its cult status or is it just another marketing ploy designed to empty your wallet? Let’s take a deep dive into what vitamin C serum actually does, the pros and cons, and how to use it safely so you can decide whether it’s worth adding to your routine. The Science Behind Vitamin C Vitamin C ( ascorbic acid ) is a powerful antioxidant naturally found in the skin. Antioxidants help neutralize free radicals ( unstable molecules generated by pollution, UV rays, and stress) that damage skin cells and accelerate aging. When applied topically as a serum, vitamin C can: Stimulate collagen production , which reduces fine lines and wrinkles. Brighten dark spots and even out skin t...